Speed is also a factor. While GHD straighteners are high-quality and safe to use, they aren’t the fastest straightening irons on the market. Cheaper designs with metal plates will tend to heat up faster, so they may be more appropriate for people who are usually in a hurry. If you are confident about your ability to avoid scorching your hair or skin, a cheaper iron could be ideal.

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Founded in 2001, ghd has radically transformed the way women and men can style their hair from the comfort of their own home. With a range of unique and technically advanced hair straighteners, hairdryers, styling tools, brushes, curling tongs and accessories, ghd has become the number one global hair brand for professionals, celebrities and people alike. Leading the way with its collection of haircare and styling products, ghd pioneers innovative hair tools, which are designed to give you a shiny and healthy finish.
The Rolls Royce of hair straighteners, ghd is one of the most well-known brands in the business, for its quality products. Its hair straighteners are an investment, and for those who use them often, they're worth it. Ceramic irons with patented heating technology help to reduce hair breakage by up to 50 per cent, and increase shine by up to 20 per cent, whilst allowing you to create all kinds of styles, from classic smoothing and straightening to waves, curls, flicks and more. If cared for correctly, a pair of ghd straighteners will last for decades, if not longer.
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