I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
A note about the photography-- that much chrome is tough to photograph! What may appear to be smears or blotches in the photographs are often reflections, and sometimes diagonal lines result in a jagged or "aliased" appearance. Please rest assured, the base of each GHD chrome key has a superb mirror-finish, at a time when OSHA and EPA restrictions have made good chrome plating almost impossible in the US. Larger upper parts have what GHD calls a "pear" finish which is a flawless satin chrome, much more resistant to fingermarks. The black-based keys are a heavy, durable multi-layer powder-coat which will resist wear and marking for many years. The black-based keys are more expensive than the chrome versions, because the powder-coating process and associated handling are more expensive than electroplating in Japan.
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results. The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs. The Daily Mail called the Eclipse "The Rolls-Royce of irons".
Since being founded in 2001, GHD have risen astonishingly quickly, becoming a world leader in designing user-friendly, high-quality hair straightening equipment. Now, their products are a mainstay in 50,000 beauty salons worldwide, and they are a go-to brand for British women who need to keep frizzy, frazzled hair at bay. Although the company started out solely as a retailer of hair straighteners, it has diversified significantly, adding curlers, hair dryers and brushes to its rapidly expanding product range.
ghd designs for what you and your hair really need. With high-quality products, ghd create essential hair tools such as hair dryers and curlers, as well as hair styling products that are designed to partner with . Everything ghd releases is grounded in years of research and development. The scientific advancement of patented Tri-Zone Technology can be found in the ghd Platinum range and ghd Curve Curlers.